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Green Justice: The Evidence Cannabis Brand Revolutionizing Industry and Advocacy

Evidence Cannabis Logo

The Revolutionary Rise of Evidence Cannabis Brand


In a landscape where cannabis brands vie for consumer attention with sleek designs and promises of purity, one brand stands out not just for its product quality, but for its mission and the profound story behind its inception. Evidence Cannabis Brand, a family-owned venture rooted in the heart of California, emerges as a beacon of social justice, transforming a symbol of past oppressions into a vessel of hope and change. With every product sold, Evidence challenges the status quo, merging industry success with a deep commitment to rectifying the injustices of the war on drugs. This is a story of innovation, redemption, and a relentless drive to make a difference—one bag of cannabis at a time.


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A Brand with a Purpose

The core philosophy of Evidence is encapsulated in its powerful slogan: “We grow weed at a prison to help get people out of prison for growing weed”​. Operating from a 24-acre property, which includes a 77,000-square-foot former correctional facility in Coalinga, California, the brand turns a place of incarceration into a ground of liberation. The city of Coalinga, once struggling financially and on the verge of bankruptcy, found a lifeline in the establishment of Evidence. The brand’s founders, the Dalton family, purchased the prison not just as a site for their cannabis cultivation but as a symbol of their commitment to social justice​​.

Transforming Lives and Communities

Evidence Cannabis doesn’t stop at producing high-quality cannabis. A significant part of its mission is the support of the Last Prisoner Project (LPP), a nonprofit organization dedicated to cannabis criminal justice reform. For every product sold, Evidence donates a portion of the proceeds to LPP, contributing to efforts aimed at releasing incarcerated individuals and supporting them post-release​. This collaboration exemplifies Evidence’s dedication to leveraging their business for broader societal impact, providing a model for how companies can play a crucial role in addressing systemic injustices.

Innovative Products with a Cause

Beyond its social mission, Evidence is known for its innovative approach to cannabis production and packaging. Their products are crafted with a focus on addressing consumer needs for pain relief, anxiety, and insomnia among other conditions. What makes their packaging unique is the use of genuine police evidence bags, a creative nod to their advocacy work and a bold statement against the war on drugs. This distinctive branding has not only garnered attention but also sparked conversations around cannabis reform and the importance of social justice in the industry​​.

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Evidence Cannabis Brand stands as a testament to what is possible when entrepreneurial spirit meets a deep commitment to justice and community upliftment. By turning a former site of confinement into a space of freedom and healing, Evidence challenges us to reconsider our perspectives on cannabis, incarceration, and redemption. As they continue to grow and expand their reach, their story reminds us of the power of business to effect real change, and the importance of supporting brands that align with our values of fairness, equality, and justice.

Evidence Brand Packaging

The Social Impact of Evidence: Beyond the Bag

In the heart of California’s cannabis industry, a unique brand has emerged, not only for the quality of its products but for its profound commitment to social justice. Evidence Cannabis Brand, operating from a former prison, has made waves not just in the market but in the community it serves, offering a model of how a business can address systemic injustices while thriving commercially. This section delves deeper into the social impact of Evidence, showcasing how its initiatives extend far beyond the sale of cannabis products.

Breaking the Chains: A Commitment to Justice

The founders of Evidence, the Dalton family, embarked on this journey with a clear vision: to utilize the burgeoning cannabis industry as a force for good. Their partnership with the Last Prisoner Project (LPP) is a cornerstone of this vision, addressing the harrowing reality of over 40,000 individuals still incarcerated for cannabis-related offenses. Through financial contributions from each sale, Evidence supports LPP’s mission of restorative justice, aiding in the release and reintegration of those unjustly imprisoned during the war on drugs​​.

Education and Advocacy: Spreading the Word

Evidence’s impact is not limited to financial contributions; the brand leverages its platform to educate and advocate for change. By narrating their unique story and the stories of those affected by cannabis criminalization, they raise awareness of the broader issues at play. This dual approach of action and advocacy multiplies their impact, inspiring both consumers and other businesses to reconsider their roles in the ongoing fight for justice and equity in cannabis laws​​.

A Collaboration of Icons: Damian Marley and Social Equity

The partnership with Damian Marley, a reggae icon and Bob Marley’s youngest son, underscores Evidence’s commitment to social impact. This collaboration has brought significant attention to the brand and its mission, harnessing Marley’s global influence to spotlight the importance of justice and equity within the cannabis industry and beyond. Marley’s involvement goes beyond endorsement, as he actively participates in the Last Prisoner Project, further solidifying the bond between music, cannabis, and social justice​​.

Creating Opportunities: Jobs, Education, and Reintegration

Evidence’s social impact extends into economic contributions and opportunities for those most affected by cannabis criminalization. By purchasing the former prison, the Daltons not only saved the city of Coalinga from financial ruin but also created over 100 jobs, directly benefiting the local community. Moreover, their vision includes offering apprenticeships and training for formerly incarcerated individuals, tackling the barriers to re-entry and employment that many face post-incarceration. This holistic approach to social equity emphasizes the brand’s commitment to healing and supporting communities ravaged by outdated drug policies​​.


As Evidence Cannabis Brand continues to grow, its commitment to social justice remains unwavering. Through partnerships, advocacy, and direct action, Evidence has established a new paradigm in the cannabis industry, proving that success and social responsibility can go hand in hand. Their efforts to reform the system, educate the public, and provide tangible support to those affected by the war on drugs showcase the powerful role that businesses can play in societal change. Evidence’s journey from a vision to a movement serves as an inspiring example of how passion, innovation, and commitment can transform lives and communities for the better.

Evidence Prison Shorty
Evidence Prison Shorty

Innovating for Quality and Accessibility: The Evidence Approach

Evidence Cannabis Brand’s revolutionary ethos is matched by its commitment to innovation in product development and accessibility. This commitment not only drives the brand’s success but also ensures that customers receive high-quality cannabis products that are both effective and affordable. This section explores how Evidence has harnessed innovation to create a product line that speaks directly to the needs and values of its consumer base, reflecting the brand’s broader mission of social justice and reform.

Crafting Excellence: The Evidence Product Line

At the core of Evidence’s product innovation is a dedication to quality and science. The brand’s lineup includes a variety of cannabis products designed to meet the diverse needs of its customers. Focusing on sun-grown cannabis, Evidence utilizes sustainable farming practices, ensuring that their cultivation methods are as conscientious as their mission. This focus on natural growing conditions contributes to the potency and purity of their products, offering consumers a premium experience without the premium price tag​.

Packaging with a Purpose: The Evidence Bag

Perhaps the most iconic aspect of Evidence’s product line is its unique packaging. Each product is sold in genuine police evidence bags, a nod to the brand’s advocacy against the war on drugs. This distinctive packaging is not just a marketing choice but a statement, embodying the brand’s mission to challenge and change perceptions around cannabis use and criminalization. It serves as a conversation starter, encouraging dialogue about the impact of cannabis laws on individuals and communities. This innovative approach to packaging demonstrates how Evidence blends product development with its commitment to social justice, creating a powerful symbol of change​.

Accessibility and Affordability: Prioritizing the Consumer

Evidence stands out in the cannabis market for its commitment to accessibility and affordability. Understanding the economic pressures faced by many consumers, the brand strives to keep prices competitive, ensuring that their products are within reach of a broad audience. This approach is rooted in the belief that access to quality cannabis should not be a luxury reserved for the few but a right for all. By offering high-quality products at accessible prices, Evidence addresses the economic barriers that often prevent individuals from benefiting from cannabis, furthering their mission of inclusivity and social equity​.

A Model for the Industry: Balancing Profit and Purpose

Evidence Cannabis Brand’s approach to product development and accessibility provides a blueprint for how cannabis businesses can thrive while upholding principles of social justice and equity. By prioritizing quality, innovation, and affordability, Evidence has not only built a loyal customer base but has also set a new standard for the industry. Their success demonstrates that it is possible to achieve commercial success without compromising on core values, offering a model for others in the sector to follow.


Evidence Cannabis Brand’s innovative approach to product development and accessibility embodies its mission to make a difference in both the cannabis industry and society at large. Through thoughtful product design, meaningful packaging, and a commitment to affordability, Evidence has created a product line that serves as a vehicle for change. As the brand continues to grow and evolve, its dedication to quality, accessibility, and social justice ensures that it remains at the forefront of the cannabis industry, setting benchmarks for excellence and equity.

Navigating Challenges and Looking to the Future: Evidence’s Road Ahead

As Evidence Cannabis Brand continues to forge its path within the cannabis industry, it faces the inherent challenges of operating within a rapidly evolving, highly regulated market. Despite these obstacles, the brand remains steadfast in its mission, leveraging its unique position to not only weather these challenges but also to drive further innovation and advocacy. This final section looks ahead to the future of Evidence, highlighting the brand’s plans for expansion, continued social impact, and its enduring commitment to advocacy and quality.

Overcoming Regulatory Hurdles

  • The cannabis industry is marked by a complex web of regulations that vary significantly by jurisdiction. Navigating these regulations requires agility and a deep understanding of the legal landscape. For Evidence, this means continuously adapting its operations and advocacy efforts to stay compliant while pushing for legislative changes that support cannabis reform and social justice. The brand’s commitment to advocacy plays a crucial role in this endeavor, as it seeks to influence policy and public opinion in favor of more equitable cannabis laws​​.

Expanding Reach and Impact

  • Evidence’s plans for the future include expanding its product line and geographical footprint. By broadening its array of offerings and entering new markets, the brand aims to make its socially conscious cannabis products accessible to a wider audience. This expansion is not just about business growth; it’s about amplifying the brand’s impact on social justice initiatives. With each new market, Evidence brings its mission of reform and rehabilitation to new communities, spreading its message and supporting more individuals affected by cannabis criminalization.

Continuing the Fight for Social Justice

  • At the heart of Evidence’s future is an unwavering commitment to social justice. The brand intends to deepen its involvement with the Last Prisoner Project and other advocacy efforts, aiming to contribute even more significantly to the fight against unjust cannabis laws and the rehabilitation of those affected by them. This includes increasing financial support, raising awareness, and providing more opportunities for education and employment to formerly incarcerated individuals. Evidence’s success is measured not just in sales, but in the lives it touches and the systemic changes it helps to bring about​.


As Evidence Cannabis Brand looks to the future, it does so with a clear vision of the challenges and opportunities that lie ahead. Its journey thus far serves as a powerful example of how a business can successfully blend commercial success with social activism. Through innovation, advocacy, and a steadfast commitment to justice, Evidence has established itself as a leader in the cannabis industry and a beacon of hope for those affected by the war on drugs. The brand’s future efforts will undoubtedly continue to inspire and effect change, paving the way for a more equitable and just cannabis industry.